Historic “Be Kind to Animals Week®” to celebrate its national 100th birthday

American Humane Association bringing giant 50-foot rescue truck, traveling museum, animal ambassadors, and educational materials to teach children compassion in all areas of life

INTERIORFor the kids and animals of Aventura, it’s the story of the century! American Humane Association’s historic “Be Kind to Animals Week®” will be kicking off its national 100th anniversary celebration at the Aventura Waterways K-8 Center in Aventura on May 5 at 9 am. The oldest commemorative week in U.S. history and one that taught generations of Americans the value of caring for the world’s creatures is seeking to recruit 1 million new advocates to build a better world for animals with a tour of schools around the country. Each tour stop will feature animal ambassadors, giving children the chance to learn about some of the Earth’s vanishing creatures; a traveling museum of the history of “Be Kind to Animals Week”; and tours of one of American Humane Association’s 50-foot Red Star® Rescue vehicles, used to rescue animals caught in natural disasters like Hurricanes Katrina and Sandy, tornadoes, wildfires, floods, and large-scale animal cruelty cases. To recruit a new generation of animal advocates, children as well as their teachers and parents will be taking a pledge with four simple ways to build a better future for the creatures of the world. Anyone who takes the pledge, available at www.Kindness100.org will be named an honorary chair of 2015’s “Be Kind to Animals Week,” joining past notable chairs like Shirley Temple, John Wayne, Clint Eastwood, and Betty White.

The American Humane Association’s Red Star® Rescue Team for nearly a century this team has been responsible for rescuing, sheltering, and caring for animals caught in natural and manmade disasters.

Children will meet interesting animal ambassadors while animal experts teach the children the importance of conservation and protecting their habitats for future generations.

“Be Kind to Animals Week®” (May 3-9), the longest-running commemorative week in U.S. history and the most successful humane education campaign in America, is turning 100! Be Kind to Animals Week has taught generations of Americans the value of treating animals with compassion.

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Background

    “Be Kind to Animals Week®” (May 3-9) is the longest-running commemorative week in U.S. history and the most successful humane education campaign in America, teaching generations of schoolchildren the value of treating the world’s creatures – and each other – with care. Now, on its centennial, the campaign seeks to recruit 1 million new animal advocates to help tackle the remaining challenges facing animals.

Over the past 100 years, Be Kind to Animals Week has been supported by several U.S. Presidents, movie stars from Shirley Temple to John Wayne, Eleanor Roosevelt to Betty White, and even Dennis the Menace and Porky Pig. This year, anyone who takes the pledge to be kind to our animal friends will be named an honorary chair of the 100th-anniversary “Be Kind to Animals Week.” Visit www.Kindness100.org for the pledge, stunning facts, amazing photos, and an unparalleled list of VIP supporters who have been part of this historic piece of our 100-year campaign to build a more humane world.

INTERIOR 3To reach children and adults nationwide, American Humane Association is embarking on a year-long Kindness 100 campaign starting with a national media tour, educational roadshow to schools with a traveling museum aboard its fleet of famed Red Star Rescue trucks that save animals in disasters, and a website www.Kindness100.org where readers can find a fascinating historical retrospective of “Be Kind to Animals Week,” a series of pre-K-5 curricula to teach children compassion in all areas of life, official downloadable proclamations for local, state and federal officials, and the Kindness 100 Pledge with four things people can do to improve the lives of billions of animals.

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