Hispanic parents are 30% more likely to post photos or videos of their children several times a day

Family life can be hectic and chaotic and yet those “real” family moments are rarely seen on social media. This week, a national survey revealed the truths about how Hispanic parents use social media to showcase their families. The survey, conducted by Edison Research found:

  • Hispanic parents are 30% more likely than the total sample of parents to post photos or videos of their children several times a day (11% vs. 9%).
  • 94% of parents who post pictures or videos of their family on social media admit to having staged or posed the shot before posting it online.
    • 76% of parents zoomed in or cropped a photo to avoid showing a messy background.
      • Compared to 80% of Hispanic parents who post pictures or videos of their family on social media zoomed in or cropped a photo or video.
  • Of parents who stage or pose photos or videos before posting them on social media:
    • 60% of parents do so to make their house look cleaner.
    • 58% of parents do so to make themselves or their children appear more put-together.
    • 56% of parents do so to make themselves or their children appear better looking.

This survey was conducted as part of Minute Maid’s this is GOOD campaign that encourages parents to skip the highlight reel and instead share more real family moments on social media. Parents are encouraged to share their un-staged, authentic photos of their families and the hashtag #thisisGOOD.

Source: #thisisGOOD campaign

FACT SHEET | this is GOOD Parenting Survey Results

 

Methodology

Edison Research fielded an online survey of 1,006 adults ages 18-45 in the U.S. from

March 13-16, 2018. In order to qualify for the survey, respondents had to be social media users of Facebook, Pinterest, Instagram, Snapchat, or Twitter, and be the parent or guardian of at least one child under the age of 18 living in the same household as them. For purposes of this survey, “social media” includes Facebook, Pinterest, Instagram, Snapchat and Twitter. “Family” includes the survey taker themselves and their children. 

Parents are using social media to share their family with their world 

  • Among parents surveyed, 91% have ever taken a photo or video of themselves or their children and then posted it on social media.
  • 99% of parents who post pictures or videos of their family on social media have posted a photo of their children on social media. Of those,
    • 80% of parents post photos or videos of their children at least once a month.
    • Dads are more than twice as likely as moms (13% vs. 6%) to post photos or videos of their children several times a day.
    • Working parents are twice as likely as stay at home parents (10% vs. 5%) to post photos or videos of their children several times a day.
    • Hispanic parents are 30% more likely than the total sample to post photos or videos of their children several times a day (11% vs. 9%).
  • 36% of parents who post pictures or videos of their family on social media report posting more often than they were a year ago.
    • 43% of dads who post pictures or videos of their family on social media are posting more often than they were a year ago, compared to only 30% of moms who said the same.
    • 42% of millennials (age 18-34) and 30% of Generation X (age 35-45) who post pictures or videos of their family on social media are posting more often than they were a year ago.

And they work hard to get that “perfect shot” to post on social media – whether it’s of themselves or of their children.

  • 50% of parents who post pictures or videos of themselves or their children on social media take five or more before choosing one to post on social media.
    • Only 6% of parents who post pictures or videos of their family on social media take one to post on social media.
    • African American parents who post pictures or videos of their family on social media are over 40% more likely to only take one photo or video to post on social media (9% vs. 6%).
    • 5% of moms who post pictures or videos on social media admit to taking 30 or more before selecting one to post.
  • 94% of parents who post pictures or videos of their family on social media admit to having staged or posed the shot before posting it online.
    • 76% of parents zoomed in or cropped a photo to avoid showing a messy background.
      • Compared to 80% of Hispanic parents who post pictures or videos of their family on social media zoomed in or cropped a photo or video.
    • 76% of parents cleaned or moved unflattering objects out of the photo or video.
      • Compared to 85% of African American parents cleaned or moved objects out of the photo or video.
    • 73% of parents posed themselves or their children in front of a certain background.
    • 70% of parents posed themselves or their children a certain way.
  • 36% of parents who post pictures or videos on social media admit to staging or posing most or nearly all of the photos or videos of themselves or their children that they post.

But they don’t always show what their real family life looks like. 

  • Of parents who post pictures or videos of themselves or their children on social media:
    • 81% of parents have avoided posting a photo or video on social media because something embarrassing was in the background
    • 80% of parents have avoided posting a photo or video on social media because their house looked messy.
    • 76% of parents have avoided posting a photo or video on social media because their children didn’t look as put-together as they’d like.
    • 28% of parents have posted a photo or video of their children expressing anger, frustration or rage, while only 19% of parents have posted a photo or video of themselves expressing the same emotion.
    • 28% of parents have posted a photo or video of their children expressing sadness, while only 26% of parents have posted a photo or video of themselves expressing the same emotion.
  • 43% of parents who use social media agree that they only post flattering photos or videos of their family on social media.
  • African American parents who use social media are more likely than the total sample to strongly agree that they only post flattering photos or videos of their family on social media (20% vs. 15%).

There are different reasons parents have for staging or posing photos before posting on social media. 

  • Of parents who stage or pose photos or videos before posting them on social media:
    • 60% of parents do so to make their house look cleaner.
    • 58% of parents do so to make themselves or their children appear more put-together.
    • 56% of parents do so to make themselves or their children appear better looking.
  • 31% of parents who use social media agree that they often worry others will judge them or their children based on the photos or videos they post on social media.

And while parents who use social media say they’re sharing their own authentic family on social, they are skeptical of the photos others post.  

  • 61% of parents who use social media agree that the photos or videos they post of their family on social media are true representations of their lives.
  • 33% of parents who use social media agree that the photos or videos other parents post of their family on social media are true representations of their lives.

Because at the end of the day more parents agree: real is better. 

  • 48% of parents who use social media agree that they wish there were more photos or videos on social media that showed what family life is really like.
    • Only 18% of parents disagree with this.
  • 41% of parents who use social media agree that seeing other parents post photos or videos on social media showing what family life is really like makes them feel better as a parent.
    • Only 22% of parents disagree with this.

 

 

 

 

 

 

 

 

 

 

 

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