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New economic and fashionable items in a store within a store
NEW YORK, NY—September 9, 2020 ––Macy’s will open Macy’s Backstage at Fort Lauderdale Galleria on Saturday, September 19 joining more than six Macy’s Backstage locations in the Miami – Ft. Lauderdale area. Macy’s Backstage offers fashion-loving customers another way to shop at their favorite store by providing a store-within-store shopping experience featuring significant savings on fabulous finds.
Macy’s Backstage at Fort Lauderdale Galleria will have 12,000 square feet of dedicated retail space on the fourth level inside the full-line Macy’s, delivering a constantly changing assortment of on-trend merchandise and encouraging customers to return to find new treasures. The wide selection includes fresh product from both new and renowned brands in apparel for men, women and children, as well as toys, housewares, home office, home textiles and décor, cosmetics, hair and nail care, personal protective equipment (PPE), pet accessories, kid’s shoes, designer handbags, activewear and more. Customers can currently expect to find trends like must-have denim, backpacks, back-to-school looks, home office décor, face masks and hand sanitizer,
“Our customers are excited about the Macy’s Backstage shopping experience, and we are thrilled to offer a strong assortment of in-the-moment fashion and great prices for each Backstage location and the community it serves,” said Michelle Israel, Macy’s senior vice president of off-price. “If you’re looking for an everyday fashion refresh, a home update, a last-minute gift or a special treat for yourself, we have you covered. Backstage stores focus on value and newness, guaranteeing that shoppers will find an amazingly-priced assortment of recognizable brands and trends each visit.”
Shoppers can earn and redeem Star Rewards and use their Macy’s credit card at Backstage locations, creating a seamless experience for those shopping at both Macy’s full-line and Backstage stores. Customers will be inspired to “pin, snap and share” their looks using #macysbackstage.
Store hours and additional information are available at macysbackstage.com.
About Macy’s Backstage
Macy’s on-mall, off-price offering, Macy’s Backstage, provides customers value and newness, guaranteeing that with each visit, shoppers will find a compelling assortment of recognizable brands, trends and deals. Macy’s Backstage offers fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience featuring significant savings on top-quality products. Macy’s Backstage selection will include fresh product from both new and established brands. Shoppers can expect great savings on apparel for men, women and children, as well as deals on an assortment of housewares, home textiles and décor, cosmetics, hair and nail care, gifts, jewelry, shoes, designer handbags, accessories and activewear. Macy’s off-price business commitment has successfully expanded Backstage to more than 200 Macy’s stores. To support the growth of Macy’s Backstage, a Backstage distribution center was opened last August in Columbus, Ohio, dedicated to expediting merchandise to Backstage locations nationwide and ensuring each store always has fresh and exciting product. For store information and the latest on merchandise, visit macysbackstage.com.
