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State Farm is proud to partner with the American Red Cross for the Missing Types campaign to raise awareness of the need for new blood donors to help patients this summer.
State Farm has joined the Red Cross and other companies, organizations and celebrities to remove the letters A, B and O – the main blood groups – from its logo and public-facing messaging to illustrate the critical role blood donations play in patient care. Many do not realize how important these letters can be until they are missing from hospital shelves.
“The American Red Cross relies on blood donations to ensure lifesaving blood is available to patients whenever and wherever they may need it,” said Neal Litvack, chief marketing officer at the American Red Cross. “We’re so grateful to have partners like State Farm supporting our Missing Types campaign to help educate broad audiences on the importance of donating blood to help save lives.”
“State Farm understands the critical importance of blood donation in our communities,” said Corporate Medical Director Dr. Stephen Kindred. “By partnering with the Red Cross on the Missing Types campaign, we hope to raise awareness of the tremendous need and inspire people to give, especially those who have never donated blood before.”
Join the campaign
According to the Red Cross, only three out of 100 people in the U.S. give blood. To ensure that lifesaving blood products are available when and where they are needed, State Farm urges more individuals to roll up a sleeve and give.
Summer is one of the most challenging times of the year to collect blood and platelet donations with schools that host blood drives on break and many people enjoying vacation and other seasonal activities. Yet patients don’t get a vacation from needing lifesaving blood during the summer months. Blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease.
New donors, regular donors, as well as those who haven’t given blood in a while can all do their important part to help fill in the missing types and ensure blood is available for patients in need. To make an appointment to donate, please visit www.redcrossblood.org/disappear-missing-types , download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767).
