Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
History goes back when NBCAM was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, producer of several anti-breast cancer drugs). The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer. In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors, according to Wikipedia.
Today, numerous and famous brand join the effort launching several “pink” products. Here are some of them:
This October to support Breast Cancer Awareness Month, Nails Inc. has partnered with designer Matthew Williamson and model and actress Poppy Delevingne to create two limited edition polishes exclusively for Breast Cancer Campaign. For every bottle sold, $1 will be donated to BCC, to help raise vital funds to support its life-saving research into the disease.
Price: $9.50, Available at Sephora.com
Breasts come in generic viagra online all shapes and sizes, just like hair. MATRIX is supporting Breast Cancer Awareness Month by offering a selection of hairsprays for women with any and every hair type, from thin that needs a boost to thick and curly that needs to be tamed. The packaging and logos have been updated to support the cause for four of the brand’s cult-favorite ranges: Biolage, Design Pulse, Total Results and Vavoom. MATRIX is providing 10% of sales to The Susan G. Kromen Breast Cancer Foundation.
Price: $11 – $16, visit Matrix.com for salon locations
Elemis Think Pink Beauty Heroes
Proceeds from every kit sold will be included in a $15K donation to the Breast Cancer Care fund to help the organization continue to offer support and information to anyone affected. The kit includes four of the brand’s hero products:
- Award-Winning Pro-Collagen Marine Cream
- Pro-Collagen Lifting Treatment Neck & Bust (Limited Edition in Pink)
- Pro-Radiance Illuminating Flash Balm
- Pro-Collagen Cleansing Balm
Price: $58 at TimetoSpa.com
AHAVA Mineral Hand Cream
This extremely rich and moisturizing hand cream provides hands with deep nourishment and hydration, instantly soothing chapped, dry skin and imparting healthy, satiny softness for increased comfort throughout the day. Absorbs quickly without leaving a greasy feeling and restores vitality for supple, softer and younger looking hands. During the month of October, AHAVA will donate 10% of all proceeds to the National Breast Cancer Foundation in support of their mission to save lives through early detection and to provide mammograms for those in need.
Price: $21 at AHAVAUS.com
MacKenzie-Childs’ Heirloom Candle
10% of sales from the Heirloom Candle during the month of October will be donated to Continuum Health Partners, Inc to support Breast Cancer Awareness Month
Price: $48 at mackenzie-childs.com