The Center for Hispanic Marketing Communication Scholarship Gala

The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) annual gala will be taking place on September 29th, at 6:30 PM at The Tower Club in Fort Lauderdale. This year’s Gala theme is “Going Forward, Forging New Voices”. The Gala raises funds for the Felipe and Betty Anne Korzenny Endowment fund which supports the multifunction, career-propelling programs offered by CHMC for students pursuing their certificate or Master’s in Hispanic and Multicultural studies at Florida State University.
The Gala will be a combination of entertainment and recognition of remarkable individuals who have contributed significantly to the progression of our Hispanic community, exemplified our event theme and achieved notable success in their careers. One of the distinguished award recipients will be the extraordinary Ms. Carolyn Aronson, successful entrepreneur, philanthropist, and the founder and CEO of it’s a 10 Haircare Company. In addition, the Gala will host a raffle, a cocktail hour, and several celebrity and musical guests, including our Master of Ceremonies for the evening, Mr. Luis Omar Tapia, and the Latin Grammy Award-winning group ChocQuibTown. 
“It is extremely important to keep programs and initiatives that support students focused on Hispanic and Multicultural marketing in higher education alive. We are very grateful for the support we continue to receive from our sponsors and advisory board,” says Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication.
CHMC holds the gala to raise funds for student educational activities, scholarships for multicultural students and relevant industry programs thanks to sponsorships from businesses and companies such State Farm Insurance, Emerson, the Miami Herald, Coca Cola, The Haircare Company and more.
About the Center for Hispanic Marketing Communication:
The Center for Hispanic Marketing Communication at Florida State University is a first-of-its-kind program devoted to educating students and professionals in the field of Hispanic Marketing. Founded over 16 years ago by Felipe and Betty Ann Korzenny, the Center serves as a resource to the Hispanic marketing industry. We aim to fill the immediate need for professionals trained in Hispanic Marketing Communication by educating students to serve the Hispanic marketing industry, serving as a source of knowledge about the Hispanic market for industry professionals, and conducting relevant research to further the understanding of the Hispanic market. We offer a certificate in Multicultural Marketing Communications as well as scholarships and mentorship for our students. For more information, please visit

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