JCPenney is full of new upcoming designs from Libby Edelman, a company that brings a variety of irresistible lifestyle inspired fashion attractive for the work-bound women. Inspired by Libby Edelman visionary and co-founder of Sam & Libby and Sam Edelman Footwear Company, Libby Edelman is offering an exclusive preview collection of summer dresses, casual footwear, and crossbody bags which are demonstrated on 500 JCPenney locations on July 14, and a full release on September 8.
“As we move to revitalize our women business at JCPenney, we want to attract new customers by expanding our women’s contemporary assortments and infusing newness into our brand portfolio through unique designer partnerships”– said John Tighe JCPenney’s chief merchant.
The Libby Edelman brand will showcase an “electric mix of free-spirited looks” giving modern styles shaped by seasonal trends. A selection of sneakers, ankle strapped flats, peep-toes booties and crossbody handbags with embroidery and grommet accents will come along on the limited edition summer dresses. The full release on September will be complimented by featuring shoes, handbags, apparel, fashion jewelry, accessories and hosiery which will be displayed on the women’s floor.
“As a busy working mom, I always wanted clothes, shoes, and accessories with a simple, elegant, and unique feel that made putting together a great look effortlessly. The Libby Edelman collection is ideal for every woman who has a similar desire” said Libby Edelman.
Regarding footwear, Libby Edelman will offer signature fashion flats, stacked heels, slingback pumps and calf-high boots. The handbag collection will be made up of an intriguing mix of styles from suede hobo bags with tassels to chic, functional totes. Both will have high-quality details such as velvet fabrics and shiny embellishments for perfect trending looks. Moreover, the apparel will carry blouses, dresses, and jackets that rock floral and leopard prints, as well as fall, inspired tribal patterns with accents of olive, blue, burgundy, and purple. This collection also includes contemporary hosiery pieces like chokers, pendants, statement earrings, and belts.
NOTE: On Friday July 21st one of our listeners of “Más allá de tu nariz” online radio program (www.aldiaradio.com), Luz Mery Hurtado, won a pair of shoes of this amazing collection. Congratulations!