Ahead of Distracted Driving Awareness Month, which kicks off April 1, DriversEd.com, the leading online driving school, today released its 2019 Distracted Driving and Social Media Report. The study, which was conducted by DriversEd.com as a follow-up to its more broadly focused 2018 Distracted Driving in America Report, hones in on behind-the-wheel social media checking, video watching and video recording, providing insight on the current state—and dangers—of distracted driving and social media use.
Survey data found that 55% of U.S. drivers admit to checking social media while behind the wheel. Meanwhile, 68% of Americans say they have caught their driver checking social media, and 35% say they have caught their driver watching a video.
“There’s no way around it: the data is startling. I wish I could say the solution is as simple as parents talking to their teen drivers about the dangers of distracted driving. But parents are also the ones checking their Facebook, watching YouTube videos and recording Instagram videos,” said Laura Adams, safety and education analyst at DriversEd.com. “We are in an ever-growing distracted driving crisis, and the consequences are deadly.”
“For many drivers, health and safety takes a backseat to their likes and shares,” added Adams.
Among the study’s findings:
- SOCIAL MEDIA: 30% of drivers say they have checked Facebook while behind the wheel, as 20% say they have checked Instagram and 17% say they have checked Snapchat.
- VIDEO WATCHING: 26% of drivers say they have watched videos on their phone while behind the wheel, as 14% say they have watched Facebook videos, 12% say they have watched YouTube videos, 9% say they have watched Instagram videos and 9% say they have watched Snapchat videos.
- VIDEO RECORDING: 25% of drivers say they have recorded a video while behind the wheel.
- UBER AND LYFT: 19% of Americans say they have noticed their Uber, Lyft or other rideshare driver checking social media.
“Stuck in traffic. Waiting at a stop sign. Stopped at a red light. These are all situations where many drivers think it’s safe to send that text or scroll through their social feed—but the realities of the road say otherwise,” said Adams. “Pedestrian deaths, which are currently at a 30-year high, often occur at intersections and crosswalks as the result of a driver being distracted.
“There are many tips and techniques that drivers can implement in order to counter distracted driving. However, the first—and often most difficult—step for any driver is acknowledgement of the problem. After that comes the solutions. At DriversEd.com, we are committed to spreading awareness of this perilous issue and educating people on safe, smart driving behaviors, which include putting your phone away while behind the wheel.”
DriversEd.com’s full report—which includes additional data, insights and analysis—is available at https://driversed.com/trending/pledge-put-your-phonedown-during-distracted-driving-awareness-month.
The survey was conducted online using Survey Monkey. One thousand twenty nine participants were polled, spanning across the United States, with the U.S. driving population represented by the 943 respondents who, before completing the survey, answered that they have a driver’s license. Of those 943 respondents, 522 answered that, while behind the wheel, they have checked social media while either at a red light, at a stop sign, stuck in traffic or moving on the road. Those 522 respondents represent drivers who admit to checking social media while driving. The demographics of those polled represented a broad range of household income, geographic location, age, and gender.
DriversEd.com is the #1 online driving school—with courses offered directly, through partners and through some of the largest schools in the country. As the industry leader in teaching defensive driving, DriversEd.com is the premier destination for online driver education, and the go-to resource for driving safety-related tips, news and strategies. The site offers comprehensive solutions, including online driver’s education, in-car driving lessons, traffic school, insurance, telematics and more. DriversEd.com’s tools are geared towards developing safe, confident drivers well-prepared for a lifetime of safe driving. Visit the DriversEd.com website, and connect with DriversEd.com on Facebook, Instagram and Twitter.