Soaring To New Heights – The Center for Hispanic Marketing Communication Scholarship Gala

The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) will hold it’s annual gala on September 30th at 6:30 P.M. This year’s gala theme will be Soaring To New Heights and will be held virtually through Zoom. The gala raises funds to support the multifunction, career propelling programs offered by CHMC for Hispanic students at FSU.
The gala will be hosting a silent auction, a cocktail hour and musical guests. Awards will be recognized for the following regards: the Circle of Excellence Awards and the Tlamatini Awards.
The awardees for the Tlamatini Awards are: Arantxa Sánchez Vicario and The Celia Cruz Foundation
The awardees for the Circle of Excellence Awards are: José Diaz-Balart, Larry Dennis, and Leif Roll
“It is extremely important to keep programs and initiatives that support Hispanic students in higher education alive. We are very grateful for the support we continue to receive from our sponsors and advisory board,” says Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication.
“It has been an amazing and rewarding opportunity to work with our Advisory Board members and business partners in support of the Center. Their personal and financial commitments to the success of the Center and its students are greatly appreciated,” says Leif Roll, retired Vice President of Marketing at State Farm and Chairman of CHMC’s Advisory Board.
CHMC holds the gala to raise funds for student activities, scholarships for multicultural students and programs such as the mentor/mentee program.
Sponsors of CHMC include: Coca-Cola, DAC Group, State Farm, Everquote, OMD. Latin2Latin Marketing, Listrak, Butler/Till, Google and Emerson
“Thanks to all the sponsors for the investment in the future of our students to support scholarships that will reflect what America is today.  US 2020 Census reports that more than half of Americans under 19 year old, identified as a racial or ethnic community fueling the future of a total diverse community with a purchasing power of over $5 Trillion. With your help and vision, The Center of Hispanic Communication at FSU is at the epicenter of preparing our future generation of executives to thrive in making the human to human connections.” Added, Arminda “Mindy” Figueroa, Founder & CEO of Latin2Latin Marketing and Gala Chair of the 2021 Virtual Gala – Soaring to New Heights.
For additional information and to register for the gala, visit

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